SalesStream
Market Research for the Restaurant & Foodservice Industry

Market research for manufacturers provides data that allows teams to understand how their products perform in the real world so they can make better decisions about growth, pricing, and strategy. It combines data on sales, distribution, customer behavior, and market trends to reveal where demand is coming from, how channels are changing, and where opportunities or risks exist.

Traditional market research is great for understanding trends and planning strategy, but the data is often direction and lagging. It does not tell sales where they are winning or losing at specific distributors or accounts. SalesStream complements market research by turning real distributor sales data into actionable insights that help sales teams prioritize and drive results.

Restaurant-focused market research provides critical insights into operator purchasing behaviors, distributor sales data, and competitive landscapes within the foodservice sector. It’s essential for manufacturers to optimize sales strategies, identify growth opportunities, and protect revenue streams in the dynamic foodservice environment. Here’s who benefits and why they need it:

• Sales and revenue teams use it to uncover unknown / hidden buyers, track purchasing patterns, and prioritize high-potential chains for direct contracts, driving revenue growth in targeted accounts.
• Business development leads expand indirect distributor relationships by identifying white-space opportunities and monitoring share-of-wallet.
• Account managers mitigate at-risk revenue by spotting early signs of churn, such as declining orders or competitor gains, before they impact contracts.
• Marketing and demand-generation teams use it to align with sales and guide targeting and campaign spend.
• Corporate chefs and R&D teams use it to validate new product ideas.

SalesStream supports foodservice manufacturers of all types from those that produce ingredients, packaged goods, ready-to-serve items, or even professional cleaning supplies. It works for manufacturers of all sizes, whether you’re a large brand like P&G, or a smaller emerging manufacturer. Smaller teams often see value quickly because they gain enterprise level visibility without needing large analytics or IT resources.