Designed for Foodservice Distributors

Optimize your inbound freight programs

As the connector between manufacturers and operators, distributors help keep the supply chain moving.

Crossbow provides Purchasing and Transportation teams centralized visibility of the inbound logistics network to reduce costs and increase freight revenue. Guided analytics paired with enhanced visibility, allows teams to manage their inbound supply chain network more effectively.

in Food Spend
$ 10 B
Operator locations
10 K+
1 K+

Broadline Distributors

Broadline Distributors

Increase freight savings and maintain margins regardless of product type or volume.

Specialty Distributors

Specialty Distributors

Optimize specialty orders for maximum profits.



Maximize truckloads for optimal profits despite providing less than truckload quantities.

Optimize inbound freight

Advanced algorithms identify order patterns over time and give recommendations for order size, frequency, and impact on inventory, increasing logistics earned income.

Reduce costs

Recognize the major factors affecting distribution strategies. Identify and immediately fix shipment issues. Keep an eye on load compliance.

Increase freight under management

Quickly locate vendor-managed freight that can be handled internally for less money. Alignment between Purchasing and Transportation is ensured via integrated workflow.

Measure carrier performance

Understand the drivers impacting your plans. Assess the ability to meet plan goals. Execute corrective actions to mitigate margin losses.

Mitigate price risks

Purchasing teams and supply chain leaders can enhance order optimization even further with current price trends and product forecasts.


Watch our short video to see how Crossbow works.

Case Study from a customer

“Our network is too large and our people too busy to have buyers and load planners searching together for every missed opportunity. Crossbow now does that for us, and puts us in control of when to take action.”

Owen Stull
Director of Logistics
Ben E Keith

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Learn how you can have more control despite today’s challenges, and become part of North America’s largest foodservice network