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SalesStream
Market Research for the Restaurant & Foodservice Industry

Designed for Foodservice Manufacturers Manufacturer Sales Manufacturer Marketing Manufacturer R&D

Protect and grow your revenue with detailed foodservice insights

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Gain Visibility Into Restaurant Sell-Through with Foodservice Insights

As a manufacturer, you know the trends in your industry, but do you have visibility into true sell through?

Can you be certain there is no volume accidentally being to lost competitors? Do you feel confident about where to target your growth efforts? Manufacturers can protect and accelerate business growth using up to date operator and distributor market data and insights from direct and indirect foodservice businesses across all industries.

in food spend
10 B+
Locations
100 K+
of data updated daily
10 %

Challenges facing Food & Beverage Manufacturers

Missed revenue and growth opportunities

Up to 3% of operator spend is non-compliant, and without a unified view of your market, revenue teams are reacting to outdated data instead of preventing margin loss and prioritizing high-value opportunities.

Difficulty identifying true restaurant demand

Scattered data and 60-90 day distributor reporting delays create visibility gaps, leaving manufacturers unaware of volume changes, off-contract activity, and competitive encroachment, preventing field sales teams from acting with confidence.

How SalesStream Delivers Actionable Analytics and Market Research Insights

Manufacturers trust SalesStream to eliminate these visibility gaps with real-time market data, empowering teams to protect revenue, identify growth opportunities, and confidently expand distributor relationships.

SalesStream intelligence is updated daily and built on operator-specific data that is sourced from the same information that operators use themselves.

Prevent revenue loss

Increase revenue with existing customers. Get daily reports so you have a better understanding of your actual total available market.

Capture immediate revenue opportunities

Understand performance drivers from current customers. Dig deep into category spend with a detailed analytics dashboard including category intelligence and profile targeting. Convert untapped buyer demand into predictable revenue.

Improve sales efficiency

Prioritize which prospect chains to connect with using opportunity trends. Have personalized data to jumpstart conversations and simplify engagement.

Engage target accounts

Identify operators currently purchasing that you’re unaware of. Understand their capacity and distribution needs.

In addition to protecting and growing revenue, ArrowStream can help protect your spend.

Learn more about CommodityONE

Advanced Analytics for Food Industry Performance

Sales performance and velocity insights

Unlock daily-updated, operator-specific data on case volumes and purchasing patterns to track sales velocity in real time. Identify underperforming accounts, growth opportunities, and at-risk revenue before it impacts your bottom line. Empower your revenue teams to prioritize high-velocity opportunities and drive faster, data-backed decisions across direct and indirect channels.

Market share and competitive benchmarking

Gain granular insights into your market share versus competitors. Spot where you’re winning or losing at specific accounts and distributors, uncovering compliance challenges and competitive encroachments. Complement traditional market research with actionable benchmarking to refine strategies, protect margins, and accelerate share gains.

Operator coverage

Achieve comprehensive visibility into operator coverage, revealing unknown purchasers buying your products indirectly through distributors. Monitor direct contract compliance and expand reach to multi-unit chains with unrivaled data quality on who’s buying, where, and how much. Empower sales and marketing teams win new business and deepen distributor partnerships effortlessly.

Built for Manufacturer Sales, Marketing, and R&D Teams

Sales

Sales

  • Understand true market potential and impact
  • Sell efficiently by prioritizing high intent accounts
  • Enter introductory sales calls armed with all key data to engage the customer and win deals
  • Understand customer buying behaviors to protect existing revenue streams
  • Close even more business
ChainConnect_Improve Sales Efficiency
Marketing

Marketing

  • Drive targeted leads and fuel sales with data-driven insights
  • Uncover hidden opportunities and target the right audience with precision
  • Leverage real-time sell-through data to understand customer behavior and optimize your marketing campaigns
  • Maximize your marketing ROI by aligning your efforts with actual customer demand
ChainConnect_Improve Sales Efficiency
R&D

R&D

  • Understand real world demand across operators and distributors
  • Identify whitespace and emerging product opportunities backed by actual purchasing data
  • Validate new product ideas and concepts before investing heavily in development
  • Monitor adoption and performance of new products after launch
  • Reduce risk by aligning innovation efforts with proven market demand
ChainConnect_Improve Sales Efficiency

Case Study from a customer

“SalesStream has helped us retain and win new business. It helped us move from limited data and lots of manual research to seeing the full picture.”

P&G
Director of Foodservice National Accounts

View Case Study
in food spend
$ 10 B+
Operator Locations
100 K+
of data updated daily
10 %

Why Manufacturers choose ArrowStream

Foodservice & Restaurant expertise

As the premier foodservice cloud platform for supply chain intelligence, we provide unparalleled expertise. Our solution covers $93+ billion in food spend, connects 286,000+ operator locations, and ensures 100% daily data updates.

Trusted by leading Manufacturers

SalesStream is the market research solution of choice for foodservice manufacturers across all product categories from frozen foods to disposables.

Scalable market intelligence

Complex market data across categories and regions is transformed into clear, consistent insights that grow seamlessly with your business.

Proven industry data accuracy

SalesStream delivers highly granular, real-time market research including case level volumes and distribution details that manufacturers can trust more than traditional quarterly or ad hoc reports.

News and Press Releases

The latest news and press releases from the ArrowStream team

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Interested in Seeing ArrowStream in action?

Learn how you can have more control despite today’s challenges, and become part of North America’s largest foodservice network

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Frequently Asked Questions

What is market research for restaurant manufacturers?

Market research for manufacturers provides data that allows teams to understand how their products perform in the real world so they can make better decisions about growth, pricing, and strategy. It combines data on sales, distribution, customer behavior, and market trends to reveal where demand is coming from, how channels are changing, and where opportunities or risks exist.

How is this different from traditional market research?

Traditional market research is great for understanding trends and planning strategy, but the data is often direction and lagging. It does not tell sales where they are winning or losing at specific distributors or accounts. SalesStream complements market research by turning real distributor sales data into actionable insights that help sales teams prioritize and drive results.

Who should use restaurant-focused market research?

Restaurant-focused market research provides critical insights into operator purchasing behaviors, distributor sales data, and competitive landscapes within the foodservice sector. It’s essential for manufacturers to optimize sales strategies, identify growth opportunities, and protect revenue streams in the dynamic foodservice environment. Here’s who benefits and why they need it:

  • Sales and revenue teams use it to uncover unknown / hidden buyers, track purchasing patterns, and prioritize high-potential chains for direct contracts, driving revenue growth in targeted accounts.
  • Business development leads expand indirect distributor relationships by identifying white-space opportunities and monitoring share-of-wallet.
  • Account managers mitigate at-risk revenue by spotting early signs of churn, such as declining orders or competitor gains, before they impact contracts.
  • Marketing and demand-generation teams use it to align with sales and guide targeting and campaign spend.
  • Corporate chefs and R&D teams use it to validate new product ideas.
Does this support both food and beverage manufacturers?

SalesStream supports foodservice manufacturers of all types from those that produce ingredients, packaged goods, ready-to-serve items, or even professional cleaning supplies. It works for manufacturers of all sizes, whether you’re a large brand like P&G, or a smaller emerging manufacturer. Smaller teams often see value quickly because they gain enterprise level visibility without needing large analytics or IT resources.